Communication and media training

It's not what you say, but what you hear.

Convincing in front of the camera and in a team

You have a lot to say, but your audience is tired and uninterested? Your statements are picked apart and misrepresented in the article? You have a really important project that secures the future of the company, but nobody is enthusiastic?

But you really want to convince others?

Now comes the bad news: you’re doing something wrong. Because it’s not about convincing others. That’s not what we say. Says Aristotle.

Who wants to inspire people,
must take it with them.

Our many years of international experience with politicians and top leaders show how important it is to work on your public image in order to present your personality authentically and confidently to an audience.

We train techniques for dealing with critics in the organization, the public and in the (social) media. We will show you practical tools and give you tips to help you learn how to speak confidently and freely in front of an audience and how to deal better with communication challenges – even in front of the camera.

Ethos, Logos, Pathos: Rhetorik 2.0
Embassy management
Good statements for the camera
Interview training
Non verbal Communication
Panel & moderation training
Presentation & pitch training

Performance & Presence

Did you know that over 90 percent of what comes across to your audience is non-verbal communication? And only less than 10 percent content information? We often spend a long time preparing our information and content. But how long do you prepare your body and voice for an appearance in front of the camera or employees? Probably not at all, and you are not alone. There are effective exercises that you can use to significantly increase your presence And it only takes 2 minutes! These are the best invested 2 minutes of your life, we promise. A study by Amy Cuddy, Dana Carney and Andy Yap has shown that we can change our impact and how we feel through so-called power poses. And thus become more successful, e.g. in job interviews or pitches. Fake it till you become it, Amy Cuddy called it. It’s not about pretending. Ultimately, form and content must form a unit. He already knew that, our friend Aristotle.

Source: Dana R. Carney, Amy J. C. Cuddy, Andy J. Yap: Power Posing: Brief Nonverbal Expressions Influence Neuroendocrine Values and Risk Tolerance. In: Association for Psychological Science (Hrsg.): Psychological Science. Volume 21, Nr. 10, 20. September 2010

Case Study

MEP Tilly Metz

Media and performance training

The challenge

750 MPs, hundreds of amendments per day, a few minutes of speaking time and a massive lectern. In the European Parliament, conditions are difficult for an inspiring speech. In addition, the appearances must be designed in such a way that they not only reach the MPs, but also reach the voters via social media and are ideally picked up in the media.

Our solution

As MEPs’ time is extremely tight, we conducted a combination of live on-camera training and digital update calls for fine-tuning. We also used our methods to establish a common way of working for the Tilly Metz team so that they could work together optimally and communicate in a time-efficient manner.

The Impact

Speed up the preparation of speeches Development of immediately communicable messages Increasing presence and media impact

"At Stahlmedien you can "refuel" and be yourself. After the training I was in a good mood, full of energy and had lots of new ideas and concrete strategies in my head on how I can communicate and persuade better!"

Steffi Klein

Communication and
Leadership Consultant

We are experts on good stories and (hidden) talents. For more than 15 years, we have been advising and training managers, talents, teams and initiatives from business and politics using our own method. From Berlin to Brussels, from Kyiv and Warsaw to Ramallah and Beirut.